Phone Sales Training
Cleaning Company Pitch
This is company name right? You responded to a text or email we sent recently about some of the services we offer to cleaning companies....
(first name) this is Chris how are you? you responded to a text we sent out about some of our services like websites, invoicing, and helping get new customers...
This is (company name) right? This is Chris...you responded to a text we sent out about possibly helping with the website and other tech stuff like invoicing & getting new customers...
Are you the one that handles the tech stuff right now like the website and invoicing?
Is this your business? Is it primarily you that handles everything like the website and invoicing?
Are you the one that handles all the back end stuff for the business like the website and billing and getting new customers?
Gently Qualify
Are you using any software right now to manage this business?
How do you mange the website and invoicing now? Do you use any software to help with this?
Are you the one that built the current website? Does anyone help you with this stuff?
Set the hook...proceed with care
Our company has a few really affordable solutions here that would help with the business on a day to day, are you free for a call later today or this week?
Our company has a nice solution in place to help cleaning companies automate invoicing, clean up the website, and even help get new customers...are you free for a call later today or this week?
Our company works specifically with cleaning companies to re-brand their website, and then make it highly functional...this means we make it so new customers can request service and even pay for new service.
If they want more info...only offer a little, that's what the call is for
Right away we professionalize your website and make it a highly functional tool for your business. We make it easy for client to book service, and for you to receive new customers. We even add an online payment method for customers....are you free for a call later today or this week?
We have a nice custom solution specifically for cleaning companies. We professionalize the website and make it so customers can book cleanings, pay their bill, or start new service....Are you free for a call later today or this week?
Our company works specifically with cleaning companies to re-brand their website, and then make it highly functional...this means we make it so new customers can request service and even pay for new service....are you free for a call later today or this week?
What does this cost?
We have some really affordable programs starting as low as $100 a month, for $200 a month we can help automate invoicing and billing....are you free for a call later today or this week?
The good news is the cost is low to get started. Only $100 per month with a $199 setup fee for the basic website package...if you want to add more advanced features like texting, invoicing, and online payments the cost is $200.
The cost is actually really low...the pricing is based around what cleaning companies can afford. So it's not $1,000 a month...it's only $100 a month to get started with our basic packages...
How to sell the value in the coaching
We also offer business coaching as part of our more expensive monthly plan or by the hour for $175. If your a member of one of the monthly programs the cost is $150 per hour.
The great thing about our business coaching is you only pay for what you need. This is a valuable service for any business owner. Even if you only meet for 1 hour each month to re-cap the month and set expectations for next month the time would be well spent.
The great thing about a business coach or consultant is they don't take equity. In just 1-2 hours we can build almost anything like Facebook Ads, re-design a sales pitch getting new customers, setup a marketing system for leads, find and locate databases of business owners or other people that need cleaning. The neat thing is the time can be spent on any business growth activity you want.
Lawyer Pitch
(first name) this is Chris how are you...the reason I'm calling is we run a marketing and lead generation service for lawyers. Are you currently looking for new clients?
(first name) this is Chris, how are you (strong) ... we run a software company that specializes in lead generation and automation for lawyers, are you looking for new clients still?
(first name) I noticed you run a solo practice, are you looking for new customers still?
We specialize in social media lead generation and business automation services to help automatically reply to all new leads and turn then into booked appointments
Are you the one that handles this for the firm right now?
We work really well with small practices to help them work on brand identity like a strong website, google reviews, the basics. Then we focus on lead generation and brining in new clients.
How many years have you been in business at this location?
Do you have a commercial location or do you work from your home?
How do you currently generate new clients?
If it's ok with you, I'm going to send over more information on what we do, and also pass this along to the owner of the company. Perhaps we can set a time for him to reach out?
how's you calendar this week if I have the owner of the company reach out with some possible solutions to these issues?
Are you free for a call later today to discuss some solutions to these issues?
What do you specialize in?
What type of clients are you looking for?
What type of law do you focus on specifically?
Local Website Pitch
This is company name right? We run a company that does tech stuff for local business owners like website development and advertising...
(first name) this is Chris how are you? We've had a chance to speak a few times about what we do for small business owners, are you available anytime this week to meet up at our office in Centerville?
Hey I run a local business that works with business owners to handle tech stuff and noticed you didn't have a website setup for your business...
I noticed you don't have a website setup for your business...
I noticed you used Google/Wix to setup a free website for your business, was that you that set that up?
We have a special right now for only $100 a month we can easily fix this for you
We're a local company here in Centerville Ohio. For $100 a month we can fix the website for you...
This is why our $100 a month plan with no contract is great. It's a perfect way for you to meet us and build a little trust without breaking the bank.
It's a promotion offer for new clients, honestly we don't make much on the $100. Our goal is to use this an opportunity to get to meet you, and then possibly work on other stuff for you down the road.
Like nobody is getting rich off your $100 a month man. The goal here is to form a relationship with you and use this as a starting point. We're local and can meet in person, and see if this will be a good fit. I'm sure you get idiots call you from all over the world offering to help you with this.
The website is your online business card, it's a great way to leverage free advertising off the local facebook groups and stuff like that. It's professional "next steps"....or you can put up some flyers in the entryway down at your local grocery store.
Really the website is the first step here to professionalize your business. Let's focus on that, and then see what else we can do for you down the road with advertising and things like that. Step one though, let's make this website look like a million bucks.
We're making an amazing website here for practically nothing. The point of this is to see if we can work together. I'm reaching out because your local here in the Dayton area and we can meet at our office if your serious about growing this business.
If this is a business you plan to keep running the website is the ABSOLUTE minimum you can do. We can make the website informational in nature and CLEARLY DEFINE your services. This will end up saving you time and endless calls form idiots asking for services you don't even offer.
The next step after the website is missed call text back automation and a ton of other cool stuff. We can't even talk about that with NO website or your current website. It's like building a new home, we start with a solid foundation here....then build form there.
We see most business owners just randomly spending money on advertising...nothing consistent...more fear based advertising than an actual plan. The goal here is to create a solid foundation so we can take the next steps and setup a consistent advertising budget for you.
What's great about us is we have a local office, so you can come sit down in person with Chris the owner of the company. It's a lot easier to make progress on this type of tech stuff when you can sit down in person and just talk about it. So much gets lost over the phone.
This is all about getting organized and growing your business. Step one is the website, Step 2 is setting up a CRM to manage clients, step 3 is automation and working on getting more Google reviews. Let's set a time to meet over at our office here in Centerville. This is serious, we're talking about growing your business here. We're talking about working with a LOCAL person and not some VOICE over the phone, this is great outcome. We work with clients all over the country (name), the people having the best experience I can tell you first hand are the ones that get that one on one consultative time in our office! It's really really hard to find someone local in your market you can work with, that's what we do.
Google Pitch:
This is company name right? We run a small company for "industry type" business owners that specializes lead generation and reputation management....I couldn't help but notice your current company website was developed using the free Google website editor...
is this company name? Hey my name is Chris and we run a company that works with business owners to manage their ads and online reputation, I noticed your company has a free Google website right now, was it you that built this page?
Hey my name is Chris and we run a company that works with business owners to manage their ads and websites, and social media platforms, I noticed your company has a free Google website right now, was it you that built this page?
We notice that most times this is a temporary fix for the business until they get a more professional website.
Are you running online ads right now to this page?
Have you considered getting something a little more professional for the business?
Our company could easily handle this plus a few other things for you...can you handle more business right now?
How long have you been in business? Have you considered doing anything different with the website?
What's your outlook for running ads online or trying to grow the business right now? Can you handle any more business?
Our company is a full service lead generation and tech service. We fully optimize the website for you to convert as many calls and customers texts as possible, and to make the page mobile friendly, then we build your online ads and start pushing leads to the website
We can roll out a new website that's fully optimized for cell phones, since that's where most of your traffic will come from, then we will build out your ads and start pushing leads to the website right away. Are spending money on any advertising right now?
What's your outlook for running ads online or trying to grow the business right now? Can you handle any more business?
Our company is a full service lead generation and tech service. We fully optimize the website for you to convert as many calls and customers texts as possible, and to make the page mobile friendly, then we build your online ads and start pushing leads to the website
We have a turn key solution where we handle all of this for you and automate all customer inquiries to your phone with a text, can you handle any new business right now?
This is exactly what we handle + we also help you launch and oversee your Google ads to generate new in-bound leads. The cool thing here also is we communicate with every lead no matter what, even if you miss the call.
If you don't have a "guy" for this yet, you should consider jumping on a quick call with the owner of the company. We don't outsource anything here and everything is handled in house. That's what makes us different than most companies you speak with.
Have you worked with any marketing companies yet? What type of experience did you have?
Are you planning or hoping to sell this business one day?
We handle all of the tech and website stuff and lead generation stuff so you don't have to.
Google owns this space online when it comes to advertising. Literally 85-95% of all online searches are performed on Google. There is NO other option...so the goal here is to find a way to perform well on Google and make money by leveraging them for online advertising. This is what we do at HLG.
The great thing about Google ads is you can invest small amounts of money daily into advertising your business. This is a massive win for any small business owner. Like there's no huge budget needed here, no television or radio ads, or high priced barrier to entry. This is the golden era for small business. The key here is having someone on your team that know how to drop, manage, and oversee these ads.
Google Ads are the classified ads of the future. For a small daily investment here you can get exposure for any small business. The key is having a good strategy and also having a website that converts customers into calls. We handle all this stuff so you don't have to. Do you have someone already handling this for you?
Google Ads Convert 50 Percent Better than Organic Traffic -
Organic search traffic from Google is free. And let’s face it, free is a pretty good price. But despite everybody’s love of free search traffic, you cannot deny the fact that people who are in a buying mood are more likely to make a purchase through paid ads than through clicking on the organic search results.
Google controls 71% of the search engine market. So if you want to be found online, then you want to be found in Google’s search results. And since most internet users are using Google to find businesses, products and services, you would be wise to spend the bulk of your online marketing dollars on Google Ads. It’s just common sense.
70 Percent of Mobile Customers Call Through Mobile Ads - this means people are seeing the mobile version of your website, not the desktop version. We've taken special care when designing this page to make it easy for customers to 1 click call and 1 click text your business. They don't have to hunt around or search for your contact info.
If you want to fix some of these issues and your serious about growing the company in the next 12 months, why don't we setup a call with the owner of the company?
If you want to professionalize a few things here and start automating lead generation let's setup a call with the owner of the company.
We handle all of the tech and website stuff and lead generation stuff so you don't have to. Do you already have someone handling this for your business? If not it's probably wise to at least start considering how to handle this. Ignoring it certainly isn't the pathway to prosperity
Look I'm sure you get calls like this all the time, what makes us different is we're a small family business and we don't outsource anything. When you talk to us on the phone, it's always the same person. I've spoken to a lot of other business owners who says that's one of the most frustrating things with other companies.
You can literally hire us for only $17 per day to manage and oversee this entire process. That's only $500 a month to get started, and to know this is being handled. We can be in position to run ads and generate new leads in as little as 30 days here if we can get started on this.
We handle all of the tech and website stuff and lead generation stuff so you don't have to. Do you already have someone handling this for your business? If not it's probably wise to at least start considering how to handle this. Ignoring it certainly isn't the pathway to prosperity
Indecision is a decision, so continuing to put this off, or avoiding dealing with it isn't going to create the life you want. This is a good deal at $500, and the owner of the company has 20 years of experience in this space.
What's the holdback or hesitation to hire someone to handle this stuff for you? I think we can both admit here this isn't exactly your strong point. Why not hire a professional to handle this so you can focus on revenue producing activities?
Are you working with a different company right now to handle this stuff? If not then let's at least have you jump on a call with the owner of the business here in the next few days? I'm happy to show you some of the websites we've designed and answer any other questions or address any hesitation you might have here.
Are you trying to grow this business in the next 12 months? Do you have a budget in mind for that? If you pay us $500 and then invest another $1,000 - $2,000 a month into Google Ads we can flood you with business boss.
Have you run Ads on Google before? What was the result? Why did you stop? Most times we find the ads were setup wrong, or the Google my business profile wasn't built out and the website wasn't as professional as your competition.
For what it's worth your competition has been investing money in this type of stuff for years already, that's why their on top right now. They had to start somewhere, that didn't just magically happen. It came from consistent investment and hard work.
This is a really good deal for only $500 a month. You literally never have to deal with this crap ever and get to run ads and have everything setup amazing and have all the results delivered to you by text. Like how great is that...you don't even have to log in. Anything that happens that you want to know about or need to know about can easily be sent by text.
We don't have a contract or anything that's going to hold you to this long term if it sucks. And if it sucks we don't make money. We only make profit on this if you stick around past 90 days honestly. So we really need this to be an amazing outcome here. We monitor the results daily from the Google Ad campaigns and constantly look for ways to improve the system.
You have to invest in your business if you want it to grow. It's just basic economics. The great thing is Google and other online advertising actually makes it really easy and affordable to advertise your business each day. Long gone are the days of costly radio ads or tv ads and that type of long term commitment associated with those platforms. In 30 days we can fully have your business setup and launch the ads and start getting customer calls.
If it's not broke, don't fix it I guess, best of luck with everything
This sounds like more of a job than a small business, I wish you the best of luck
Sounds like you can't handle anymore business, best of luck
Did you ever read the book Rich Dad Poor Dad? No? Cool...you sound like poor dad anyway...bye
Sounds like your literally making hundreds of dollars with this, best of luck
You can lead a horse to water but you can't make him drink, am I right?
Disarm Pitch (That's NOT what this is...)
I'm sure you've had someone spend a bunch of money and you not get calls...that's NOT what this is.
I'm sure you've wasted a bunch of time talking to sales people...that's not what this is.
Look it sounds like you've been burned before and worked with companies where the person you talked to was different every month...that's not what this is.
I can tell you've been hurt before....that's NOT what this is.
It sounds like you've really been jacked around by some companies in the past...that's not what this is.
Well it sounds like you've had some bad experiences with sales people over promising things to you to make sales...that's not what this is.
Look I bet you get calls like this all of the time offering to do this or that...that's NOT what this is.
I'll bet you get a ton of calls from overseas people that barley speak English...that's not what this is.
99.9% of the calls you get are from sales people selling you a pre-made product. You never get to speak with the people actually handling your account by design...that's not what this is.
Call setup close
What I'm trying to do is set you up with a call with the person that runs the business. So instead of wasting time talking to a sales rep you speak directly with the person that helps design your marketing plan, build your website, and runs your system.
The reason we're different is because I'm going to set you up directly with the owner of the business. You can work with him directly. This is literally what he specializes in for the last 20 years.
You don't need another advertiser to just blow your money here, you need an actual marketing plan with an angle, that's what were providing.
Why don't you jump on a quick call with Chris the owner of the business. This is literally what he does is help grow small businesses. He's had 4 businesses he's owned over the last 20 years grow to a million or more in sales. One of those businesses did over 10 million in sales, in < 4 years. Like I said, I'm sure you get a lot of calls, that's not what this is.
Look, just jump on a quick call with the guy that runs the show here. This is all he does is work with small business owners. He's had 4 businesses personally that he's owned that reached over 1 million in sales, this is what he does. This isn't some gimmick or overseas call. I'm sure you get a lot of calls, that's not what this is.
Honestly next steps here are jumping on a quick call with the owner of the company Chris. All he does is work with small business owners to help them grow. If he's not doing that he's building automation systems for bigger corporate clients. They pay him a ton of money to do that hourly.
Exit Strategy Planning
Something most people overlook is figuring out a way to sell their business down the road, we help with that.
Have you ever considered the fact you might be able to sell this business one day?
The biggest reason to figure out this tech stuff and to professionalize everything is because you can sell this business for real value one day, probably quicker than you think.
By setting up a customer database, and building up the business assets like the social media and Google reviews you create something that's worth "value" You can sell that. What you can't sell is a giant system of disorganization that's all controlled by you, and only you.
You work your entire life for what? To simply retire with nothing? Yea right! You can sell this business or keep running it well past your golden years with some solid infrastructure and a plan to grow. Making some good decisions now is the difference between you selling this business for top dollar one day, or maybe getting nothing at all. The world isn't fair, nobody is coming to save you here.
The thing is, nobody is going to buy your cell phone full of contacts. A qualified buyer will want to get "something" for their money. This means customers lists, follow up processes, marketing strategies, storing customer data, more Google reviews, etc.
Seriously are you really going to get up for the rest of your life and do this and not have a way to sell this business to someone?
Honestly, are you really going to work everyday this hard, and not have a way to sell what you built when it's all said and done?
What's the point of being a "business owner" if you don't really own anything of value after it's all said and done?
Selling against another "system"
Look Facebook is full of "systems"...that's not what this is. We work with you like a partner would and help you setup a solid foundation for the business, then we help you advertise. If the advertisement doesn't work, we pivot and try a different approach. All "systems" fail, all "marketing gimmicks" eventually stop working. What you need is a real foundation and real marketing plan to keep getting exposure for your business
It sounds like you've bought into a bunch of "systems" or lead programs...that's not what this is. We work with you to setup the business a-z online and setup a professional and most importantly an optimized website to convert any traffic from money spent on advertising. ONLY THEN do we launch Google Ads or Facebook Ads or Yelp or Nextdoor.
It seems like every time I'm on Facebook someone has another "system" for sale or "magic" lead program for HVAC guys. Look that's never going to change, there's always going to be options to buy into "programs". You don't need another "program". You need a real system setup to professionalize and optimize the website, add texting to your business, expand the Google reviews, and heck maybe even some advertising at some point.
That could even be as simple as an email marketing plan to realtors, property managers, and home inspectors in your area. Are you emailing these people now? Probably not right...that's just one of the simple things we can do to help you get continued exposure. We will literally go extract and purify that data for you and setup the email marketing system a-z for you.
Are you tracking calls that come from advertising or the website? Or do these just go to to your cell? Call tracking is CRITICAL to managing advertising spend. We have to know where those calls are coming from.
Right now with your current website and no automated text follow up or call tracking for leads....I wouldn't spend a dime on advertising until you get that part fixed. Like even if you don't do business with us, someone needs to fix this stuff to optimize your advertising spend. It's all about making it easy to people to call or text, tracking that, and then auto-responding to that intelligently 24/7/365
What you need here is flexibility based on your business needs. Not some out of the box system designed by "some guy" god knows when, sold to you by a guy who knows almost nothing about what you actually need. These are how systems are designed and sold. That's not what this is. I'm offering to get you on the phone with the guy that will actually build your system and work directly with you. He spends most of his time every day building systems and working with existing customers. It's my job to not waste his time and find people who are looking to make a change and get their businesses on track. 2023 is here. In the blink of your eye it's going to be the end of first quarter (March 31st) and that's another 90 days of no action.
Look I call back and follow up with a ton of people that just refuse to take action. NO DECISION is a DECISION....and when I call back 99% of these business owners are still saying the same things, have the same shitty website, same google reviews....and like a fucking broken record...they say the same thing..."follow back up" ... "I'm in the middle of something" -- like come on man your always going to be busy. All you have to do is pay our invoice to get us started on this for you, it takes literally 5 minutes. I'm not trying to be a dick on this call or run you off, just 99% of the time when someone says follow up or let me keep stewing on what I need to do, even though I know what I need to do...it goes nowhere. So my apologies If I pushing here, but I am pushing. It's going to feel good to get this handled I can tell you that. None of the people we on-board are like hey this sucks. They're legitimately happy someone is finally handling this the way it needs to be handled and they can get back to work. It's not like you don't have a ton of work to do everyday. Playing grab ass on the phone talking about this shit all day don't make you money.
